visual designer, creative thinker, and pizza lover
GOAL: Redesign the student-facing content management system MyCourses. MyCourses allows students to obtain important course information such as presentations, the syllabus, news, take quizzes, interact with their peers, and more.
The redesign aims to improve usability by eliminating unnecessary features and the steps needed to access content and functions.
The homepage allows students to quickly assess their day by giving them a quick glance at their schedule. The header also features promotions for major events on campus.
The course page allows students to quickly assess what assignments are due for the week. Information about the time the class meets, and how to contact the instructor are also featured. Below presentations and articles are featured for students to review.
Many students who were interviewed about their user habits on MyCourses revealed they often felt distracted from viewing important content. The redesigned content viewer allows students to focus on what is important.
As students and faculty at RIT we all face the same severe, six month winter. Frigid temperatures and harsh winds discourage us from leaving our homes on a daily basis. Skipping your 8am sounds pretty tempting when it’s -15 windchill outside. Navigating to, from, and around campus becomes more laborious, inconvenient, miserable, and dangerous with threats of wind burn, frozen boogers, and slipping and dropping your Poptart®. Year after year we face the same struggles, and year after year nobody does anything to assuage these struggles.
Point B is an interactive map app that allows students, faculty and staff, as well as first-time visitors the ability to navigate through our snowy campus in the warmest fashion possible.
Along with the app a print campaign would roll out campus-wide. The way finding system around RIT would also receive the same treatment as the app for consistency.
MAP OF RIT + TUNNELS
Our group started by mapping out our campus. The campus is divided in two parts, residential or dorm-side and academic side. Tunnels and walkways are dispersed randomly throughout campus.
Throughout the process our group conducted numerous interviews to determine who would benefit from our project.
The system map visualizes the points of contact that would reach all types of audiences at RIT. By using three components, we felt that we could reach a larger amount of people on campus.
One of our main objectives was to make our app as bright and attractive as possible. Through our research we determined that many people feel "down" in the wintertime, mostly because of a lack of sunlight (a.k.a. Vitamin D). We also took a look at some of the world's most successful wayfinding systems (i.e. Vignelli's subway maps). Our group was influenced by his wayfinding system, geometric abstraction, and isometric perspectives.
Point B has a variety of logo marks and colors to fit a number of sizes and situations. Brandon Grotesque was selected because of its approachable look and feel.
Our group wanted the user experience of this app to be accessible for new users and quick for returning users. The app should be a friendly guide for all audience members.
Wireframing helped us visualize how our on-route arrow would track the movements of users.
After user testing, we were able to troubleshoot some issues and added more color to create a clear wayfinding experience.
POINT B ADVERTISING
The app was our primary focus, but we also were able to make a small campaign to promote our app. We wanted to put these ads near parking lots and the bus loop on campus so we could catch our audience on their way into school.
By redesigning RIT's wayfinding system to be consistent with our app's design, we hoped to create a positive experience for our users both on and off the screen.
We researched Season Affect Disorder and therapy methods to further improve the tunnels.
GOAL: Create a high-fashion advertisement for Misfit Shine, a fitness and sleep tracker. Misfit is well different from other fitness trackers on the market. The company prides themselves on their sleek designs that challenge others on the market today.
ROLE: Art Direction/Designer
PHOTOGRAPHY: Jihye Ma, Miranda Joly
TOOLS: Photoshop, InDesign
CHANCE FILM FESTIVAL
CHANCE FILM FESTIVAL is an outdoor sports film festival hosted in various outdoor venues in Rochester, New York. Chance was created in order to relive classic sports films (like Miracle, Rocky, and Friday Night Lights), and share them with friends and family. The festival is an affordable, fun way to gather with friends and family.
The target audience is movie-lovers of all ages, families, and sports-lovers.
TOOLS: Photoshop, Illustrator, After Effects, Muse
CHANCE FILM FESTIVAL LOGO
The Chance Film Festival was designed to be modern and athletic. I chose to incorporate laurels to reinforce athleticism.
I taught myself how to use After Effects in order to create this animated logo. I wanted it to be fun and fresh. It would play before a the movie started.
The tickets were designed to reflect whatever movie was screening. I chose to incorporate the laurels to reflect the brand.
The festival would be promoted through posters hung up around sports venues, movie theatres, and other local gathering spots.
The website would act as an e-commerce platform where tickets could be purchased. Athletic imagery would be used to engage visitors.
The website is a single page with anchor points.
SOCIAL MEDIA: TWITTER
Using social media platforms, it is very easy to push live updates and entice movie-lovers to come to events.
SOCIAL MEDIA: FACEBOOK
Chance's facebook page is used to connect with audiences. Through contests and other posts Chance can engage with its audience.
SOCIAL MEDIA: INSTAGRAM CONTEST
Here is an example of an Instagram contest that is run by Chance. Chance posts a quote from one of the movies, if audiences guess correctly they win free tickets to the event.
SOCIAL MEDIA: INSTAGRAM
Chance uses instagram to run contests and promote its events too.
CaptuRIT is a collaborative project produced by the School of Media Science's Connect team for Imagine RIT, an annual innovation fair held on campus. We created a living time-capsule of the event with a digital archive of photos from the event taken by photojournalism students, exhibitors, and photo booths that we built. Visitors and exhibitors could return to the website, and find images of themselves from the event.
My role was to develop the logo and brand identity for our exhibit, as well as creating print materials, stickers, props for the photo booths, and helping the Senior Designer, Emily Rinehart, with the responsive website. http://capturit.rit.edu/
ROLE: Designer, Concept Developer, Exhibitor
TOOLS: Illustrator, Photoshop
The logo uses colors that represent each section of the ImagineRIT festival.
The logo was applied to many different mediums. It was prominently displayed on our photobooths.
BOOTH + EXHIBITOR CARD
Shown is the booth, and the card that we distributed to fellow exhibitors. Exhibitors were able to contribute to our capsule archive by scanning the QR code and directly uploading photos to our site. The QR code was produced with exempi.
Stickers were produced to give participants a takeaway and spread awareness about our exhibit.
The website randomly populates from each section of the festival. Viewers get to see something new every time!
I designed the props so people could engage with the nerd-culture at RIT.
Honeoye Falls Distillery
GOAL: Improve Honeoye Falls Distillery tasting room space and promote new business from the Rochester-area and surrounding communities.
ROLE: Designer, Strategist/Marketing Team
COLLABORATORS: Ola Dela Cruz, Carl DeRollo, Dante Harris, Mike Gibbs, Hayden Wagner